Kyle Hitchcox discusses the future of Shopify optimization, focusing on moving beyond traditional CRO to manage rising acquisition costs.
Kyle Hitchcox discusses the future of Shopify optimization, focusing on moving beyond traditional CRO to manage rising acquisition costs.
A masterclass on essential ecommerce metrics, specifically breaking down how to measure and understand Customer Acquisition Cost (CAC).
Explores the LTV:CAC ratio as the fundamental metric for scaling a business and how to optimize it for long-term growth.