Customer Acquisition Cost

Answer

Host Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining and differentiating Customer Acquisition Cost (CAC) from CPA.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Host Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining and differentiating Customer Acquisition Cost (CAC) from CPA.

2. 2. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   Kyle Hitchcox discusses the future of Shopify optimization, focusing on metrics like CAC and CLTV in the context of Conversion Rate Optimization (CRO).

3. 3. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Jordan Gordon explains how to track lifecycle metrics beyond just revenue, emphasizing the relationship between CAC and LTV for sustainable scaling.

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