Customer Acquisition Cost

Answer

Jessica Totillo Coster breaks down must-measure metrics, specifically clarifying the difference between CAC and CPA for store owners.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Jessica Totillo Coster breaks down must-measure metrics, specifically clarifying the difference between CAC and CPA for store owners.

2. 2. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   Kyle Hitchcox discusses the evolution of Shopify optimization, emphasizing the roles of Customer Acquisition Cost and Lifetime Value in modern DTC.

3. 3. Forecasting CAC in Uncertain Times

   Ecommerce Playbook

   Data analysts discuss how to forecast and manage rising customer acquisition costs during periods of low consumer confidence.

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