This episode discusses research-backed tips for boosting loyalty program success by focusing on the pillars of acquiring, retaining, and engaging customers.
This episode discusses research-backed tips for boosting loyalty program success by focusing on the pillars of acquiring, retaining, and engaging customers.
Jordan Gordon explains how to track lifecycle metrics beyond revenue, comparing strategies for building loyalty versus relying on new customer acquisition.
A Q&A session answering nine merchant questions specifically regarding marketing and customer retention strategies.