Explores the shift in ecommerce strategy where retention is treated with the same priority as acquisition to drive sustainable growth.
Explores the shift in ecommerce strategy where retention is treated with the same priority as acquisition to drive sustainable growth.
Argues that retention starts at the acquisition phase by targeting the right 'modern buyer' brain and setting the stage for loyalty from the first touchpoint.
Jordan Gordon shares insights on boosting revenue through email retention systems and how they compare to the costs of customer acquisition.