Claus Lauter and Danielle Butera discuss the shifting ecommerce landscape where retention is becoming more critical and cost-effective than traditional acquisition.
Claus Lauter and Danielle Butera discuss the shifting ecommerce landscape where retention is becoming more critical and cost-effective than traditional acquisition.
Explores the deep connection between acquisition and retention, arguing that retention issues often stem from poor acquisition targeting.
A case study and guide on generated nearly 50% of sales from returning customers, focusing on the economics and KPIs of keeping customers.