Experts from Pilothouse discuss why Amazon requires a specific strategy and how to manage Customer Acquisition Cost (CAC) and profitability on the platform.
Experts from Pilothouse discuss why Amazon requires a specific strategy and how to manage Customer Acquisition Cost (CAC) and profitability on the platform.
A debate-style episode exploring the pros and cons of launching on Amazon vs. a brand's own site, with a focus on initial customer acquisition and validation.
Michael Erickson Facchin shares essential metrics and PPC strategies that Amazon sellers must track to ensure a high return on investment and effective customer acquisition.