Custom Attribution Models

Top 3 podcast episodes answering this question on AskThePods · building custom marketing attribution models.

Answer

Constantine Yurevich of SegmentStream returns to discuss modern marketing measurement, focusing on MMM, incrementality, and advanced attribution techniques.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

  1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

    DTC Podcast

    Constantine Yurevich of SegmentStream returns to discuss modern marketing measurement, focusing on MMM, incrementality, and advanced attribution techniques.

  2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

    eCommerce Evolution

    Brett Curry and guest Tom Leonard deep dive into why standard attribution is broken and how to operationalize Media Mix Modeling and incrementality testing.

  3. 3. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

    DTC Podcast

    Learn about the latest changes to Meta's attribution platform and the specific settings or custom approaches brands need to test to measure performance accurately.

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