A deep dive into why brands should stop marketing their entire catalog and focus on curated product selections to simplify strategy and attract the right customers.
A deep dive into why brands should stop marketing their entire catalog and focus on curated product selections to simplify strategy and attract the right customers.
Explores how curating product selections for holiday sales acts as a 'secret sauce' to break through noise and help customers make decisions faster.
James Barron shares insights from his time at ASOS on the art of buying, product development, and selecting the right products for a massive digital marketplace.