Cultural Relevance In Branding

Answer

Phillip and Brian interview Anastasia Kārkliņa Gabriel, author of 'Cultural Intelligence for Marketers,' on building inclusive, culture-shaping brands.

Source: Building Culturally Intelligent Brands on Future Commerce.

Top episodes

1. 1. Building Culturally Intelligent Brands

   Future Commerce

   Phillip and Brian interview Anastasia Kārkliņa Gabriel, author of 'Cultural Intelligence for Marketers,' on building inclusive, culture-shaping brands.

2. 2. [STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands

   Future Commerce

   An exploration of how data shapes omnichannel strategies and the importance of maintaining cultural relevance to stay competitive in e-commerce.

3. 3. The Recap | Intangible brand equity— American Eagle and Wendys on embedding your products into culture

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Kristen discusses the importance of brand equity and how major brands like American Eagle and Wendy's embed their products into contemporary culture.

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