Phillip and Brian discuss building 'culturally intelligent' brands with Anastasia Kārkliņa Gabriel, focusing on how marketing strategies can shape and influence culture.
Phillip and Brian discuss building 'culturally intelligent' brands with Anastasia Kārkliņa Gabriel, focusing on how marketing strategies can shape and influence culture.
Dr. Marcus Collins, author of 'For the Culture', discusses how retail brands can learn from cultural icons like Beyoncé to translate and influence culture.
Phillip Jackson of Future Commerce explains his thesis that 'commerce is culture' and discusses the role of media in shaping cultural perceptions.