Jana Krekic discusses global growth strategies, emphasizing the move from basic translation to deep localization and cultural adaptation of product features and marketing.
Jana Krekic discusses global growth strategies, emphasizing the move from basic translation to deep localization and cultural adaptation of product features and marketing.
Omar Angri explores how localization and cultural marketing strategies help Amazon sellers succeed in international markets by leveraging local customs.
This episode explores why you can't just translate product listings; you must localize imagery and descriptions to fit cultural nuances.