Cultural Adaptation

Answer

Jana Krekic discusses global growth strategies, emphasizing localization and cultural adaptation in marketing and product interfaces.

Source: Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence on The Seller's Edge.

Top episodes

1. 1. Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence

   The Seller's Edge

   Jana Krekic discusses global growth strategies, emphasizing localization and cultural adaptation in marketing and product interfaces.

2. 2. 'Difficult but not impossible': CR Fashion Book's Vladimir Restoin Roitfeld on launching in China

   The Glossy Podcast

   Vladimir Restoin Roitfeld explains the challenges of launching media brands in China and the necessity of adapting content to local cultural norms.

3. 3. Building Culturally Intelligent Brands

   Future Commerce

   Anastasia Kārkliņa Gabriel discusses building culturally intelligent brands and using cultural narratives for brand messaging.

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