Cultural Adaptation

Answer

Jana Krekic discusses global growth strategies, emphasizing localization and cultural adaptation beyond simple translation for international expansion.

Source: Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence on The Seller's Edge.

Top episodes

1. 1. Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence

   The Seller's Edge

   Jana Krekic discusses global growth strategies, emphasizing localization and cultural adaptation beyond simple translation for international expansion.

2. 2. Building Culturally Intelligent Brands

   Future Commerce

   Author Anastasia Kārkliņa Gabriel explains how to build culturally intelligent and inclusive brands that shape modern culture.

3. 3. What Retail Brands Can Learn from Beyoncé

   Retail Remix

   Dr. Marcus Collins discusses being a 'cultural translator' and how retail brands can use cultural insights to drive consumer behavior.

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