Explores the rise of CTV as a central marketing channel, focusing on delivering personalized campaigns and measuring their impact on brand awareness and shopping behavior.
Explores the rise of CTV as a central marketing channel, focusing on delivering personalized campaigns and measuring their impact on brand awareness and shopping behavior.
Discusses how Walgreens uses CTV to deliver impactful advertising, making media moments shoppable and measurable through Retail Media Networks.
An ecommerce data playbook episode covering AI agents, clean data foundations, and specific measurement tactics for CTV efficiency and search lift.