Explores how 8-9 figure brands misinterpret data and lists measurement mistakes in paid media that hinder growth as they expand into omnichannel retail.
Explores how 8-9 figure brands misinterpret data and lists measurement mistakes in paid media that hinder growth as they expand into omnichannel retail.
Taylor Holiday discusses navigating the 'storm' of inaccurate Facebook ad data and how to analyze performance when typical reporting metrics are unreliable.
Breaks down why chaos is the new normal in ecommerce and how to adapt your brand's operations to unpredictable macro shifts and supply chain disruptions.