Roy Morejon of Enventys Partners shares the methodology behind million-dollar Kickstarter campaigns and pre-launch marketing tactics.
Roy Morejon of Enventys Partners shares the methodology behind million-dollar Kickstarter campaigns and pre-launch marketing tactics.
Vance Lee discusses using crowdfunding specifically to fund inventory and the strategic advantages and disadvantages of this model.
The hosts share a first-hand case study on launching a new product on Kickstarter, including the specific steps and narrative strategies used.