Dylan Lam explains how brands use Kickstarter to validate new ideas and de-risk development by gauging real-world consumer commitment through backed pledges.
Dylan Lam explains how brands use Kickstarter to validate new ideas and de-risk development by gauging real-world consumer commitment through backed pledges.
Khierstyn Ross discusses the truth about Kickstarter, focusing on how to validate a product idea and the transition from crowdfunding to a full Shopify launch.
Colin McIntosh shares how Sheets & Giggles used Indiegogo for market validation and to minimize upfront risk using Lean Startup principles.