A look at Meta's Andromeda, AI's role in creative, and a breakdown of deterministic vs. probabilistic measurement models.
A look at Meta's Andromeda, AI's role in creative, and a breakdown of deterministic vs. probabilistic measurement models.
Brett Curry joins to discuss YouTube ad strategy, where it fits in the channel mix compared to Meta, and how to measure multi-channel results.
An exploration of incremental growth and why rethinking ad optimization beyond simple purchase conversions is necessary for modern marketers.