Cross-Platform Measurement

Answer

Explores the '2026 Measurement Crisis,' focusing on unified analytics to break down silos and measure incremental impact rather than just siloed platform data.

Source: The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438 on Ecommerce Braintrust.

Top episodes

1. 1. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the '2026 Measurement Crisis,' focusing on unified analytics to break down silos and measure incremental impact rather than just siloed platform data.

2. 2. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses the increasing difficulty of measurement in a landscape of walled gardens (Google/Meta) and how marketers can adapt their evaluation metrics.

3. 3. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream breaks down connecting user activity across devices and platforms to solve for the 'dark funnel.'

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