Cross-Platform Measurement

Answer

Explores the 2026 measurement crisis, focusing on breaking down platform silos and developing 'ground truth' metrics to measure true incremental impact across channels.

Source: The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438 on Ecommerce Braintrust.

Top episodes

1. 1. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the 2026 measurement crisis, focusing on breaking down platform silos and developing 'ground truth' metrics to measure true incremental impact across channels.

2. 2. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Nielsen experts discuss the difficulty of modern measurement, navigating walled gardens (Google/Meta), and using first-party data for better cross-platform evaluation.

3. 3. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   SegmentStream's founder breaks down the 'hard truth' of marketing measurement, focusing on unified views across devices and sessions.

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