Mati Ram discusses using AI to manage and optimize ad campaigns across multiple channels (Google, Facebook) from a single platform.
Mati Ram discusses using AI to manage and optimize ad campaigns across multiple channels (Google, Facebook) from a single platform.
Explores scaling revenue through paid ads by using attribution platforms to measure and connect performance across Facebook, Google, Klaviyo, and Shopify.
Covers server-side tracking and unified data dashboards to see ad performance across Meta, Google, TikTok, and Bing, helping identify wasted ad spend.