Cross-Channel Measurement

Answer

Explores Amazon Ads' approach to cross-channel measurement through their Omnichannel Metrics (OCM) and the future of programmatic advertising analytics in 2026.

Source: A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   Explores Amazon Ads' approach to cross-channel measurement through their Omnichannel Metrics (OCM) and the future of programmatic advertising analytics in 2026.

2. 2. CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A panel discussion on how leading brands measure the impact of CTV and streaming advertising within their broader channel mix for 2026.

3. 3. Getting a 360-Degree View of your Cross Channel Performance with Dan LeBlanc from Daasity

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Discusses techniques for creating a 360-degree view of business performance by integrating data from various sales and marketing channels.

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