Cross-Channel Measurement

Answer

A deep dive into the current challenges of marketing measurement and how to adapt metrics to better evaluate spend across various channels.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into the current challenges of marketing measurement and how to adapt metrics to better evaluate spend across various channels.

2. 2. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   Focuses on Amazon's new 'Omnichannel Metrics' (OCM) tool designed to help brands measure the full-funnel impact of their advertising across channels.

3. 3. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   A look at the 'Measurement Gap' in DTC, comparing platform attribution stories to actual incremental revenue using geo-holdouts.

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