Explores how DTC brands scale into omnichannel retailers using Keen Decision Systems for cross-channel performance tracking and optimized ad spend across traditional and digital channels.
Explores how DTC brands scale into omnichannel retailers using Keen Decision Systems for cross-channel performance tracking and optimized ad spend across traditional and digital channels.
Trevor Testwuide of Measured explains how to use incrementality experiments to validate and optimize media investments across all marketing channels and tactics.
A recap of a top episode featuring Jared Belsky discussing the integration of marketing teams and budgets and the challenges of measurement beyond media mix modeling.