Cross-Channel Measurement

Answer

Explores challenges and best practices for measuring commerce media impact, focusing on cross-network measurement and incrementality.

Source: What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Explores challenges and best practices for measuring commerce media impact, focusing on cross-network measurement and incrementality.

2. 2. A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   Focuses on Amazon's 'Omnichannel Metrics' (OCM) and the blueprint for better measurement across different sales channels.

3. 3. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive with Nielsen into why modern measurement is difficult and how to navigate the transition in marketing metrics.

← Search again on AskThePods