Cross-Channel Budget Allocation

Top 3 podcast episodes answering this question on AskThePods · allocate budget across channels.

Answer

Introduces the Profit Allocation Model (PAM), a system designed to optimize ad spend across multiple channels based on incrementality and profitability goals.

Source: Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets on Ecommerce Playbook.

Top episodes

  1. 1. Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

    Ecommerce Playbook

    Introduces the Profit Allocation Model (PAM), a system designed to optimize ad spend across multiple channels based on incrementality and profitability goals.

  2. 2. Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

    DTC Podcast

    Explores automated budget shifts across platforms using Blend AI to move away from Meta-exclusive spending toward a more balanced marketing mix.

  3. 3. Turning Incrementality Tests Into Action That Makes You Money

    Ecommerce Playbook

    Discusses how to use Marketing Mix Modeling (MMM) and incrementality tests to allocate marketing budgets across various channels effectively.

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