Cross-Channel Budget Allocation

Answer

Explores automated budget shifts across multiple channels to move away from a Meta-only strategy, focusing on real-time conversion data.

Source: Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI on DTC Podcast.

Top episodes

1. 1. Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

   DTC Podcast

   Explores automated budget shifts across multiple channels to move away from a Meta-only strategy, focusing on real-time conversion data.

2. 2. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses adapting measurement frameworks and shifting marketing spend at high velocity across channels in response to economic changes.

3. 3. How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

   DTC Podcast

   A case study on testing Connected TV with a $20K/month budget and observing the halo effect and lift across search and direct channels.

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