Cross-Channel Attribution

Answer

Constantine Yurevich of SegmentStream explains how to unify user activity across devices and sessions to solve modern marketing measurement challenges.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream explains how to unify user activity across devices and sessions to solve modern marketing measurement challenges.

2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the '2026 Measurement Crisis' focusing on why current media efficiency metrics are often misleading and how to use MMM and incrementality.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   A deep dive into Marketing Mix Modeling as a solution for messy multi-channel data and tracking the true impact of channels like YouTube and TV.

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