Cross-Channel Attribution

Answer

Philippe Roireau explains how large brands use universal attribution to scale omnichannel ads and manage conflicting data from various marketing channels.

Source: 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau on Ecommerce Coffee Break.

Top episodes

1. 1. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Philippe Roireau explains how large brands use universal attribution to scale omnichannel ads and manage conflicting data from various marketing channels.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True discusses using Marketing Mix Modeling to solve the complexity of multi-channel ad attribution and measuring top-of-funnel impact.

3. 3. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich provides a comprehensive breakdown of marketing measurement and connecting user activity across devices in a fractured multi-touchpoint journey.

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