Crm Strategy

Answer

Ted Baker's CRM leader Nicky Lomax discusses building a killer strategy for 2024, fixing tech stacks, and launching SMS for global brands.

Source: Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax on eCommerce MasterPlan.

Top episodes

1. 1. Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

   eCommerce MasterPlan

   Ted Baker's CRM leader Nicky Lomax discusses building a killer strategy for 2024, fixing tech stacks, and launching SMS for global brands.

2. 2. 5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit

   eCommerce MasterPlan

   CRM specialist Haydn Parks shares five key steps for implementing a CRM system effectively and creating an activation strategy for brands like Hunter Boots.

3. 3. Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization

   DTC Podcast

   The CEO of Yotpo, Tomer Tagrin, discusses building a retention-first future using CRM, data analytics, and personalization.

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