Crm Strategy

Answer

Nicky Lomax (Ted Baker) shares how to build a CRM strategy, perform audits, and fix tech stacks for global fashion retailers.

Source: Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax on eCommerce MasterPlan.

Top episodes

1. 1. Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

   eCommerce MasterPlan

   Nicky Lomax (Ted Baker) shares how to build a CRM strategy, perform audits, and fix tech stacks for global fashion retailers.

2. 2. 5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit

   eCommerce MasterPlan

   CRM specialist Haydn Parks breaks down the five essential steps for implementing a successful CRM strategy and managing customer data.

3. 3. Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization

   DTC Podcast

   Yotpo CEO Tomer Tagrin discusses building a retention-first future using data, personalization, and CRM strategies.

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