Crm Strategies

Answer

Nicky Lomax discusses building and training CRM teams, fixing tech stacks, and implementing a killer CRM strategy for global fashion brand Ted Baker.

Source: Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax on eCommerce MasterPlan.

Top episodes

1. 1. Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

   eCommerce MasterPlan

   Nicky Lomax discusses building and training CRM teams, fixing tech stacks, and implementing a killer CRM strategy for global fashion brand Ted Baker.

2. 2. Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization

   DTC Podcast

   Yotpo CEO Tomer Tagrin discusses building a retention-first future using CRM data and personalization to create a competitive advantage.

3. 3. Ecommerce: The 5 Type Series: Type One The Compounding Brand

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley unpack the 'Compounding Brand' model, highlighting how CRM is essential for turning first-time buyers into loyalists.

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