Crm Strategies

Answer

Nicky Lomax discusses her experience as Head of CRM at Ted Baker, focusing on fixing tech stacks and launching killer 2024 strategies.

Source: Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax on eCommerce MasterPlan.

Top episodes

1. 1. Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

   eCommerce MasterPlan

   Nicky Lomax discusses her experience as Head of CRM at Ted Baker, focusing on fixing tech stacks and launching killer 2024 strategies.

2. 2. Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization

   DTC Podcast

   Eric and Yotpo CEO Tomer Tagrin discuss building a retention-first brand using data and personalization within CRM systems.

3. 3. Ecommerce: The 5 Type Series: Type One The Compounding Brand

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley break down the 'Compounding Brand' model, emphasizing CRM as a tool to turn first-time buyers into loyalists.

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