Crm Implementation

Answer

CRM specialist Haydn Parks outlines a five-step framework for implementing a CRM effectively, drawing on his experience with brands like Moet Hennessy and Hunter Boots.

Source: 5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit on eCommerce MasterPlan.

Top episodes

1. 1. 5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit

   eCommerce MasterPlan

   CRM specialist Haydn Parks outlines a five-step framework for implementing a CRM effectively, drawing on his experience with brands like Moet Hennessy and Hunter Boots.

2. 2. Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

   eCommerce MasterPlan

   Nicky Lomax discusses rebuilding the CRM tech stack and database at Ted Baker, focusing on strategy alignment and auditing existing systems.

3. 3. How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand

   Honest Ecommerce

   Giulia Miotti from Bang & Olufsen discusses the challenges of building a CRM and modernizing the customer experience for a luxury heritage brand.

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