CRM specialist Haydn Parks outlines a five-step framework for implementing and managing effective CRM systems in e-commerce.
CRM specialist Haydn Parks outlines a five-step framework for implementing and managing effective CRM systems in e-commerce.
Nicky Lomax, former Head of CRM at Ted Baker, shares her expertise on building CRM strategies, performing audits, and fixing tech stacks for global brands.
A deep dive into data-driven marketing, explaining how CRM systems fit into the broader landscape of zero, first, and third-party data.