Mike Altman, Director of CRM at Who Gives A Crap, discusses managing customer relationships for a high-growth subscription brand with a social mission.
Mike Altman, Director of CRM at Who Gives A Crap, discusses managing customer relationships for a high-growth subscription brand with a social mission.
Explores the technical side of CRM, focusing on data-driven marketing, data warehousing, and how to use customer data platforms (CDPs) alongside CRMs.
David Moore, an authority on automation, explains how to integrate CRM systems with enterprise processes to scale an ecommerce business without increasing headcount.