Creator-Led Marketing

Answer

Jonathan Cohen discusses the shift from Amazon-led launches to TikTok Shop dominance and the rise of creators as Chief Marketing Officers.

Source: Cracking the Viral Code: Creators As CMOs on Future Commerce.

Top episodes

1. 1. Cracking the Viral Code: Creators As CMOs

   Future Commerce

   Jonathan Cohen discusses the shift from Amazon-led launches to TikTok Shop dominance and the rise of creators as Chief Marketing Officers.

2. 2. From Content Creator To Fashion Founder: How Allegra Shaw Built the Perfect White T-Shirt

   Shopify Masters

   Allegra Shaw explains how she leveraged her status as a content creator to build Uncle Studios into a seven-figure fashion brand.

3. 3. S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)

   Limited Supply

   Hudson Leogrande shares the TikTok Shop playbook that turned Comfrt into a $700 million brand driven by community and authenticity.

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