Explores strategies for deploying UGC, CGC, and EGC in paid advertising to drive better performance outcomes.
Explores strategies for deploying UGC, CGC, and EGC in paid advertising to drive better performance outcomes.
Breaks down three creative pipelines, starting with Creator/Customer Generated Content (CGC) for scaling ad volume.
Joanna Steele, the 'UGC Queen' at Argos, discusses leveraging customer and creator content to boost conversion rates for large retailers.