This episode explicitly defines and distinguishes Creator-Generated Content (CGC) from UGC and EGC, offering strategies for paid media deployment.
This episode explicitly defines and distinguishes Creator-Generated Content (CGC) from UGC and EGC, offering strategies for paid media deployment.
Explores how creators guide customers from inspiration to checkout using shoppable video, retail media, and affiliate models in the modern creator economy.
Donatas Smailys of Billo discusses scaling creator marketing programs and the importance of authentic creator-led content for DTC brands.