A deep dive into differentiating and deploying UGC, CGC, and EGC within a performance creative and paid advertising strategy.
A deep dive into differentiating and deploying UGC, CGC, and EGC within a performance creative and paid advertising strategy.
Explores how to scale creator marketing programs without losing customer trust, highlighting the role of authentic creator-led content.
Matthew Gattozzi of Goodo Studios discusses the intersection of AI, the creator economy, and agency models for producing effective commercial content.