Hank Green and Digitas CEO Amy Lanzi discuss the intersection of major ad agencies, brands, and the creator economy.
Hank Green and Digitas CEO Amy Lanzi discuss the intersection of major ad agencies, brands, and the creator economy.
Explores how affiliates and creators are redefining brand marketing through growth hacking and unconventional acquisition strategies.
Discusses the shift of marketing power from brands to creators and how this transition has redefined influencer marketing and the retail experience.