Creator Economy Marketing

Answer

Hank Green guests hosts a conversation with Digitas CEO Amy Lanzi about how brands and agencies are navigating the creator-driven marketing landscape.

Source: How brands and creators are fighting for your attention — and your money on Decoder with Nilay Patel.

Top episodes

1. 1. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Hank Green guests hosts a conversation with Digitas CEO Amy Lanzi about how brands and agencies are navigating the creator-driven marketing landscape.

2. 2. S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)

   Limited Supply

   Explore how affiliates and creators are redefining brand marketing and customer acquisition strategies beyond traditional social ads.

3. 3. The Evolution of the Creator Economy

   Retail Remix

   A deep dive into how the power of influence has shifted from brands to creators and how businesses can capitalize on this evolution.

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