Danil Saliukov of Insense discusses the evolution of influencer marketing, specifically focusing on various compensation models like flat fees, product seeding, and performance-based pay.
Danil Saliukov of Insense discusses the evolution of influencer marketing, specifically focusing on various compensation models like flat fees, product seeding, and performance-based pay.
Nik Sharma and Ben Soffer discuss the realities of working with creators, including payment structures and why brands often fail at authentic creator partnerships.
UTA's Ali Berman and Raina Penchansky discuss the business side of the creator economy, representing top talent and how the industry operates at the highest levels.