A deep dive into building a high-performing ad creative strategy, featuring Cody Plofker's 10-point framework for Jones Road Beauty to unlock growth on Meta.
A deep dive into building a high-performing ad creative strategy, featuring Cody Plofker's 10-point framework for Jones Road Beauty to unlock growth on Meta.
The hosts break down marketing hot takes from Twitter, focusing on team optimization, retail vs. online, and the necessity of constant creative iterations for ad performance.
Matt Bertulli joins to discuss whether Meta is still incremental and how paid media scaling is evolving beyond Facebook ads using modern creative approaches.