A deep dive into the debate surrounding iterative creative testing, questioning its effectiveness and discussing how to generate causal insights from ad designs.
A deep dive into the debate surrounding iterative creative testing, questioning its effectiveness and discussing how to generate causal insights from ad designs.
Fractional CMO Sarah Carusona discusses growth strategies, emphasizing content testing and moving beyond simple 'button pushing' to scale brands to $100M.
Marco Grishaber shares a 7-step framework for testing new ecommerce ads, focusing on analytics and methodical hypothesis evaluation.