Garrick Tiplady (Meta) and Yingying Kuang (Kitsch) discuss using AI to scale creative production and media buying optimization.
Garrick Tiplady (Meta) and Yingying Kuang (Kitsch) discuss using AI to scale creative production and media buying optimization.
Abby from Pilothouse explains the Meta Andromeda Strategy, focusing on creative testing shifts for high-scale DTC brands.
Aves from Pilothouse discusses rethinking creative strategy for Meta's Andromeda era, focusing on diversified portfolios.