Creative Optimization

Answer

Garrick Tiplady (Meta) and Yingying Kuang (Kitsch) discuss scaling creative assets and AI-driven media buying optimization for DTC brands.

Source: Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI on DTC Podcast.

Top episodes

1. 1. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   Garrick Tiplady (Meta) and Yingying Kuang (Kitsch) discuss scaling creative assets and AI-driven media buying optimization for DTC brands.

2. 2. Ep 587: Meta Andromeda Strategy: 5 Creative Testing Shifts for $5M+ DTC Brands

   DTC Podcast

   Abby from Pilothouse shares five creative testing shifts for large DTC brands to stabilize and scale Meta performance in the 'Andromeda Era.'

3. 3. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Connor MacDonald and Cody Plofker break down how to hire for performance creative and the emergence of AI in creative optimization.

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