Richard and Luke discuss channel and creative diversification strategies for 8-figure brands heading into Q4, emphasizing the need for high-volume, multi-source content.
Richard and Luke discuss channel and creative diversification strategies for 8-figure brands heading into Q4, emphasizing the need for high-volume, multi-source content.
The team discusses the best and worst ecommerce niches and explores the concept of creative diversity through diverse sourcing rather than just brainstorming.
Cody Wittick explains how founders kill marketing performance, highlighting the danger of relying on a single source of creative and the need for a portfolio-style creative strategy.