Taylor Holiday explains how to use the 'creative demand model' to forecast creative needs based on ad spend targets and Facebook data.
Taylor Holiday explains how to use the 'creative demand model' to forecast creative needs based on ad spend targets and Facebook data.
A deep dive into Facebook ad creative strategy, focusing on modeling creative demand against spend targets to ensure winning ad performance.
Introduces Compass, a tool designed to connect creative strategy with financial planning by automating ad creative planning and asset scaling.