Garrick Tiplady from Meta and Yingying Kuang discuss scaling creative and media buying where ads themselves serve as the primary targeting mechanism.
Garrick Tiplady from Meta and Yingying Kuang discuss scaling creative and media buying where ads themselves serve as the primary targeting mechanism.
Charlie Cole of Thuma discusses the shift where creative strategy replaces traditional audience segmentation as the primary driver for high-LTV customer acquisition.
Cody and Connor break down Meta's 'Andromeda' era, focusing on how personalized feeds and creative diversity drive performance in an automated targeting landscape.