Creative As Targeting

Answer

Garrick Tiplady (Meta) and Yingying Kuang discuss how AI and creative assets are now the primary drivers of audience targeting in modern digital advertising.

Source: Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI on DTC Podcast.

Top episodes

1. 1. Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

   DTC Podcast

   Garrick Tiplady (Meta) and Yingying Kuang discuss how AI and creative assets are now the primary drivers of audience targeting in modern digital advertising.

2. 2. Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

   DTC Podcast

   Aves and Daniel Sendecki explore three rules for creating culturally relevant DTC ads that use creative to effectively reach and convert target audiences.

3. 3. What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode)

   Marketing Operators

   An exploration of evolving creative strategies for Meta's 'Andromeda Era,' where algorithms and creative diversity dictate audience reach.

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