Explores the framework of 'creative as targeting' using creator content and whitelisting to scale brands like The Farmer's Dog.
Explores the framework of 'creative as targeting' using creator content and whitelisting to scale brands like The Farmer's Dog.
Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss using AI and creative execution as a primary targeting lever on Meta.
How a brand scaled to $80k/day on AppLovin and Meta by letting broad-reach creative handle the audience targeting.