Host Tim Peter explores how AI-driven platforms like Perplexity are entering the advertising market with high targeted CPMs.
Host Tim Peter explores how AI-driven platforms like Perplexity are entering the advertising market with high targeted CPMs.
Nik 'The DTC Guy' Sharma breaks down DTC marketing essentials, including a clear definition and strategic application of CPM metrics.
Nik Sharma answers listener questions about optimizing ad spend when budgets are tight, focusing on how CPM changes based on creative and targeting.