Cpm Optimization

Answer

Jocelyn from Pilothouse discusses real-time adjustments when CPMs and CACs spike during major sales events.

Source: Ep 563: 3 Moves to Win Black Friday While It’s Happening (Pilothouse Playbook) on DTC Podcast.

Top episodes

1. 1. Ep 563: 3 Moves to Win Black Friday While It’s Happening (Pilothouse Playbook)

   DTC Podcast

   Jocelyn from Pilothouse discusses real-time adjustments when CPMs and CACs spike during major sales events.

2. 2. Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

   DTC Podcast

   Pilothouse experts discuss navigating Meta and Google Ads during market volatility, focusing on why CPMs are currently down and how to capitalize.

3. 3. S10 E7: Listener Mailbag: Adventures in Customer Acquisition

   Limited Supply

   Nik Sharma answers listener questions about optimizing ad spend and customer acquisition tactics in a tight budget environment.

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