Cpm Fluctuations

Answer

A biannual review of the ecommerce industry comparing H1 2024 to 2023, specifically addressing the volatility of CPMs and conversion rates.

Source: State of the Industry - First Half of 2024 Recap on Ecommerce Playbook.

Top episodes

1. 1. State of the Industry - First Half of 2024 Recap

   Ecommerce Playbook

   A biannual review of the ecommerce industry comparing H1 2024 to 2023, specifically addressing the volatility of CPMs and conversion rates.

2. 2. What Do You Do When Meta Breaks?

   Ecommerce Playbook

   An analysis of why Meta's ad platform seemed 'broken' in early 2024 due to unusual CPM spikes and conversion drops.

3. 3. Unpacking Incrementality: the Nuance of Marketing Effectiveness

   Ecommerce Playbook

   A deep dive into marketing incrementality and how fluctuating metrics like CPM impact the measurement of true ROI.

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