Cpm Fluctuations

Answer

A review of H1 2024 performance, specifically analyzing the disconnect between rising CPMs and conversion rates.

Source: State of the Industry - First Half of 2024 Recap on Ecommerce Playbook.

Top episodes

1. 1. State of the Industry - First Half of 2024 Recap

   Ecommerce Playbook

   A review of H1 2024 performance, specifically analyzing the disconnect between rising CPMs and conversion rates.

2. 2. What Do You Do When Meta Breaks?

   Ecommerce Playbook

   An analysis of technical 'breaks' in Meta's ad platform and how to respond when CPMs and conversion rates deviate from norms.

3. 3. Unpacking Incrementality: the Nuance of Marketing Effectiveness

   Ecommerce Playbook

   An exploration of marketing incrementality and how CPM fluctuations impact the measurement of ROI and test results.

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