Cpm Fluctuations

Answer

A comprehensive review of H1 2024 ecommerce performance, focusing on the relationship between CPM shifts and conversion rates.

Source: State of the Industry - First Half of 2024 Recap on Ecommerce Playbook.

Top episodes

1. 1. State of the Industry - First Half of 2024 Recap

   Ecommerce Playbook

   A comprehensive review of H1 2024 ecommerce performance, focusing on the relationship between CPM shifts and conversion rates.

2. 2. What Do You Do When Meta Breaks?

   Ecommerce Playbook

   Analyzes recent volatility in Meta's advertising platform, specifically looking at the decoupling of CPM and conversion rates.

3. 3. Unpacking Incrementality: the Nuance of Marketing Effectiveness

   Ecommerce Playbook

   An exploration of marketing incrementality and how fluctuating metrics like CPM impact the quest for measurable ROI.

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