Cpg Strategy

Answer

Will Nitze shares a CPG playbook for scaling IQBAR, focusing on product-market fit, COGS management, and moving from digital to omnichannel retail.

Source: Ep 511: IQBar's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel Scale on DTC Podcast.

Top episodes

1. 1. Ep 511: IQBar's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel Scale

   DTC Podcast

   Will Nitze shares a CPG playbook for scaling IQBAR, focusing on product-market fit, COGS management, and moving from digital to omnichannel retail.

2. 2. Episode 307 - How CPG Brands Win on TikTok with Rob Principe

   The Smartest Amazon Seller

   Industry veteran Rob Principe explores growth potential in CPG, discussing challenger brand positioning, TikTok trends, and evolving consumer tastes.

3. 3. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

   Limited Supply

   Gulshan Kumar discusses building a CPG empire through distribution and finding 'white space' in boring categories to create emotional consumer connections.

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