Cpg Startup

Answer

Marketing experts discuss channel diversification and use the David Protein bar launch as a case study for expansion decisions.

Source: Channel Diversification in Ecommerce: Biggest Mistakes & Wins on Marketing Operators.

Top episodes

1. 1. Channel Diversification in Ecommerce: Biggest Mistakes & Wins

   Marketing Operators

   Marketing experts discuss channel diversification and use the David Protein bar launch as a case study for expansion decisions.

2. 2. What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing

   Marketing Operators

   A tactical look at CPG startup Grüns, analyzing their SMS marketing and subscription models to drive LTV.

3. 3. Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

   Marketing Operators

   Ari Murray shares insights on scaling Salt & Stone and the realities of building a successful CPG brand in the DTC space.

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