CPG expert Nik Hall discusses building and exiting CPG brands on Amazon, covering category trends, sensory experience, and achieving product-market fit.
CPG expert Nik Hall discusses building and exiting CPG brands on Amazon, covering category trends, sensory experience, and achieving product-market fit.
Discussion on Amazon ad spending strategies, organic placement, and the impact of inflation and events like Prime Day on brand results.
Former Amazon executive Melissa Burdick explains the evolution of Consumer Packaged Goods on the Amazon platform and the different selling platforms available.