CPG expert Nik Hall discusses scaling consumer packaged goods on Amazon, focusing on category trends, product-market fit, and lessons from exiting a gummy vitamin brand.
CPG expert Nik Hall discusses scaling consumer packaged goods on Amazon, focusing on category trends, product-market fit, and lessons from exiting a gummy vitamin brand.
Amazon experts discuss advertising efficiency and how excessive ad spend can negatively impact organic rankings for brands on the platform.
Melissa Burdick, a former Amazon employee, shares insights on how major CPG brands entered the Amazon ecosystem and how they have evolved.