Cpg Marketing

Top 3 podcast episodes answering this question on AskThePods · cpg marketing strategies.

Answer

Deep dive into CPG marketing, rebranding, and leveraging consumer insights to improve shelf velocity for a global brand.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

  1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

    DTC Podcast

    Deep dive into CPG marketing, rebranding, and leveraging consumer insights to improve shelf velocity for a global brand.

  2. 2. Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

    DTC Podcast

    Global Lead for DTC at General Mills discusses the intersection of traditional CPG and modern digital marketing strategies.

  3. 3. S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)

    Limited Supply

    The story of scaling a beverage brand to $70M, focusing on DTC as a demand engine and managing marketing spend for CPG.

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