Cpg Market Disruption

Answer

Rob Principe explores how challenger CPG brands are winning through strategic positioning on TikTok and adapting to trends like GLP-1s and protein.

Source: Episode 307 - How CPG Brands Win on TikTok with Rob Principe on The Smartest Amazon Seller.

Top episodes

1. 1. Episode 307 - How CPG Brands Win on TikTok with Rob Principe

   The Smartest Amazon Seller

   Rob Principe explores how challenger CPG brands are winning through strategic positioning on TikTok and adapting to trends like GLP-1s and protein.

2. 2. Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise

   Shopify Masters

   A look at how Aerflo raised $10 million by disrupting the sparkling water category with portable design and sustainable refills.

3. 3. Dick's $2.4B Foot Locker bet, the Girl Scout brand empire, and behind the scenes of AG1's product research

   Modern Retail Podcast

   Analysis of major retail acquisitions and the evolution of legacy CPG brands like the Girl Scouts in a changing market.

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