Cpg Market Disruption

Answer

Rob Principe discusses how emerging 'challenger' CPG brands win against incumbents using TikTok and by adapting to new trends like GLP-1s and protein-focused diets.

Source: Episode 307 - How CPG Brands Win on TikTok with Rob Principe on The Smartest Amazon Seller.

Top episodes

1. 1. Episode 307 - How CPG Brands Win on TikTok with Rob Principe

   The Smartest Amazon Seller

   Rob Principe discusses how emerging 'challenger' CPG brands win against incumbents using TikTok and by adapting to new trends like GLP-1s and protein-focused diets.

2. 2. Georgia-Pacific CMO Laura Knebusch on staying nimble as a CPG behemoth

   Modern Retail Podcast

   Georgia-Pacific's CMO discusses how a legacy CPG behemoth stays competitive and nimble in a market being rapidly disrupted by digital-native brands and new retail platforms.

3. 3. S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon

   Limited Supply

   Nik and Moiz discuss the disruption in the nutrition space, including how brands like Bloom Nutrition navigate Amazon's ecosystem and changing consumer demands.

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