Explores how emerging CPG brands use strategic positioning and TikTok to disrupt the market and challenge established players.
Explores how emerging CPG brands use strategic positioning and TikTok to disrupt the market and challenge established players.
Covers retail acquisitions, brand evolution (Girl Scouts), and the strategic economics behind modern CPG and supplement formulation.
Georgia-Pacific's CMO discusses staying nimble and experimental as a legacy CPG behemoth in a rapidly changing digital and retail environment.