Cpg Direct-To-Consumer

Answer

Carter Jensen of General Mills discusses how a massive CPG brand transitions to and manages a Direct-to-Consumer business model.

Source: Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC on DTC Podcast.

Top episodes

1. 1. Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

   DTC Podcast

   Carter Jensen of General Mills discusses how a massive CPG brand transitions to and manages a Direct-to-Consumer business model.

2. 2. Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

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   Lex Evan explains how Lexington Bakes (a food CPG brand) scaled its DTC operations while drastically reducing customer acquisition costs.

3. 3. Naked Truth About Building Brands with Harrison Fugman, Co-founder and CEO of The Naked Market

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   Harrison Fugman of The Naked Market discusses building a next-gen food and beverage portfolio using DTC models for growth.

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