Carter Jensen, Global Lead for DTC at General Mills, discusses how a massive CPG legacy brand builds and manages its direct-to-consumer arm.
Carter Jensen, Global Lead for DTC at General Mills, discusses how a massive CPG legacy brand builds and manages its direct-to-consumer arm.
Explores the transition of CPG brand 'Rotten' from a single online product to a massive retail presence while maintaining DTC sales.
A forward-looking discussion on 'DTC 3.0', focusing on the most sustainable and profitable versions of the direct-to-consumer model for modern brands.