General Mills' Global Lead for DTC, Carter Jensen, discusses how the CPG giant is navigating the shift to direct-to-consumer models and the role of brand community.
General Mills' Global Lead for DTC, Carter Jensen, discusses how the CPG giant is navigating the shift to direct-to-consumer models and the role of brand community.
Michael Fisher of candy brand Rotten discusses the transition from a pure DTC startup to a retail-heavy CPG presence and the strategy behind standing out at checkout.
Explores the 'DTC 3.0' era, focusing on sustainable and profitable models for retail startups after the initial DTC bubble, featuring insights from industry leaders.