Cpg Direct-To-Consumer

Answer

General Mills' Global Lead for DTC, Carter Jensen, discusses how a major CPG brand navigates the direct-to-consumer landscape, balancing brand building with ROI.

Source: Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC on DTC Podcast.

Top episodes

1. 1. Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

   DTC Podcast

   General Mills' Global Lead for DTC, Carter Jensen, discusses how a major CPG brand navigates the direct-to-consumer landscape, balancing brand building with ROI.

2. 2. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning a CPG brand from a single product online to widespread retail expansion while maintaining DTC performance.

3. 3. Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success

   2X eCommerce Podcast

   Sonal Gandhi explains how consumer brands can use D2C channels to drive long-term retail success, focusing on digital native brands and innovative retail experiences.

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