Cpg Branding

Top 3 podcast episodes answering this question on AskThePods · building a strong cpg brand identity.

Answer

Explores how Back to Nature (a Barilla brand) executed a bold rebrand from 'plant-based' to 'nostalgia' to drive retail velocity.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

  1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

    DTC Podcast

    Explores how Back to Nature (a Barilla brand) executed a bold rebrand from 'plant-based' to 'nostalgia' to drive retail velocity.

  2. 2. How First Day’s Founder Alice Li Built a 9-Figure Kids Vitamins Brand From One SKU

    OPERATORS

    Alice Li discusses building a family wellness empire, focusing on brand equity and scaling a CPG product from one SKU to 9-figures.

  3. 3. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

    Limited Supply

    Swishables CEO Gulshan Kumar shares how to find white space and build a billion-dollar CPG brand through distribution and emotional branding.

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