Cpg Branding

Answer

Andrea from Barilla/Back to Nature discusses repositioning and rebranding a global CPG food brand to drive retail shelf velocity and consumer interest.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Andrea from Barilla/Back to Nature discusses repositioning and rebranding a global CPG food brand to drive retail shelf velocity and consumer interest.

2. 2. Episode 307 - How CPG Brands Win on TikTok with Rob Principe

   The Smartest Amazon Seller

   Rob Principe explores growth potential in CPG, focusing on how emerging challenger brands use strategic positioning and TikTok to win.

3. 3. Ep 461: How to Get on the CPG Fast Track: Insights from Four Sigmatic and O2 Leaders on Community and Growth

   DTC Podcast

   Leaders from Four Sigmatic and O2 share insights on community, growth, and the role of branding exercises in scaling a CPG business.

← Search again on AskThePods