Cpg Branding

Answer

Dives deep into how Barilla reimagined 'Back to Nature' with a bold rebrand strategy leveraging nostalgia and consumer insights to improve retail performance.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Dives deep into how Barilla reimagined 'Back to Nature' with a bold rebrand strategy leveraging nostalgia and consumer insights to improve retail performance.

2. 2. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

   Limited Supply

   Nik Sharma and Gulshan Kumar discuss building a billion-dollar CPG brand through strategic distribution and turning commodities into 'confidence businesses.'

3. 3. Episode 307 - How CPG Brands Win on TikTok with Rob Principe

   The Smartest Amazon Seller

   Industry veteran Rob Principe shares insights on how emerging CPG brands can win through strategic positioning and leveraging TikTok's reach.

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