Explores how Back to Nature repositioned its brand identity away from 'plant-based' to drive shelf velocity and consumer connection.
Explores how Back to Nature repositioned its brand identity away from 'plant-based' to drive shelf velocity and consumer connection.
Tiffany Wilburn discusses brand repositioning and marketing silos specifically for food and beverage CPG brands.
Christopher Gallant, CEO of Chamberlain Coffee, discusses CPG strategy, talent-driven marketing, and brand building in the beverage space.