Cpg Brand Strategy

Top 3 podcast episodes answering this question on AskThePods · cpg brand strategy.

Answer

General Mills' DTC lead Carter Jensen discusses the CPG giant's e-commerce logic and how they manage a robust portfolio of household brands.

Source: 'We're the coach versus the quarterback': General Mills' DTC lead Carter Jensen on how the CPG giant goes about e-commerce on Modern Retail Podcast.

Top episodes

  1. 1. 'We're the coach versus the quarterback': General Mills' DTC lead Carter Jensen on how the CPG giant goes about e-commerce

    Modern Retail Podcast

    General Mills' DTC lead Carter Jensen discusses the CPG giant's e-commerce logic and how they manage a robust portfolio of household brands.

  2. 2. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

    Limited Supply

    Swishables CEO Gulshan Kumar breaks down how to turn commodity categories into high-value 'confidence' brands through distribution and strategic positioning.

  3. 3. The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze

    Up Arrow Podcast

    IQBAR founder Will Nitze shares the 'CPG Playbook' for scaling a brand to $100M, focusing on retail expansion, pivots, and distribution strategies.

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