Cpg Brand Strategy

Answer

Gulshan Kumar (Swishables) discusses the secret to building billion-dollar CPG brands through distribution, market entry frameworks, and emotional consumer connection.

Source: S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables) on Limited Supply.

Top episodes

1. 1. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

   Limited Supply

   Gulshan Kumar (Swishables) discusses the secret to building billion-dollar CPG brands through distribution, market entry frameworks, and emotional consumer connection.

2. 2. Dick's $2.4B Foot Locker bet, the Girl Scout brand empire, and behind the scenes of AG1's product research

   Modern Retail Podcast

   Melissa Daniels and Kat Cole break down the CPG brand empire of the Girl Scouts and the strategic research behind AG1's product and market dominance.

3. 3. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   A deep dive into how Barilla reimagined 'Back to Nature' with a bold rebrand strategy to increase shelf velocity and consumer resonance.

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