General Mills' DTC lead Carter Jensen discusses the CPG giant's e-commerce logic and how they manage a robust portfolio of household brands.
General Mills' DTC lead Carter Jensen discusses the CPG giant's e-commerce logic and how they manage a robust portfolio of household brands.
Swishables CEO Gulshan Kumar breaks down how to turn commodity categories into high-value 'confidence' brands through distribution and strategic positioning.
IQBAR founder Will Nitze shares the 'CPG Playbook' for scaling a brand to $100M, focusing on retail expansion, pivots, and distribution strategies.