Nik Sharma and Gulshan Kumar discuss building a billion-dollar CPG brand through distribution, emotional connection, and identifying market white space.
Nik Sharma and Gulshan Kumar discuss building a billion-dollar CPG brand through distribution, emotional connection, and identifying market white space.
Will Nitze of IQBAR shares the 'CPG Playbook' for scaling, covering pivots, supply chain differentiation, and omnichannel distribution.
A deep dive into how Back to Nature (a Barilla brand) used rebranding, nostalgia, and consumer insights to reposition itself for better retail performance.