Nik Sharma discusses why coupon sites are often overrated and a 'bottom of the funnel' trap that doesn't drive true brand discovery.
Nik Sharma discusses why coupon sites are often overrated and a 'bottom of the funnel' trap that doesn't drive true brand discovery.
Nick Loper shares a business idea for a verified coupon site to solve the frustration of broken codes on existing aggregator platforms.
Kathleen Booth explains how coupon aggregator sites and extensions can hurt e-commerce margins and how brands can protect themselves.