Explores modern brand protection through resale programs and how to handle product trends that dilute brand value, including AI and TikTok Shop impacts.
Explores modern brand protection through resale programs and how to handle product trends that dilute brand value, including AI and TikTok Shop impacts.
Exposes aggressive tactics on Amazon, including how knockoffs and counterfeits are prioritized by algorithms, and how sellers can protect their profits.
Discusses the nuanced differences between brand dupes and illegal counterfeits, focusing on intellectual property and fashion industry trends.